At the second largest bank in Brazil, Bradesco, the process of choosing a new president is equivalent to testing a resistance. Marcio Cypriano, whose little was said about his succession, was past the required age limit for the executive president chair. As a result, there was a discussion with the board whereby Carlos Luis Trabuco Cappi was declared Marcio’s potential successor. Luis involvement in the company’s critical sectors played to his advantage in Marcio’s succession. Among the sectors Trabuco headed were the pension and finance sectors. Additionally, his 40 years experience in the company aided him in the recruitment.
Born in Merila in the year 1951, Trabuco is a father of three children with a simple way of life. Due to his magnificent record, the Deinheiro rewarded him as the entrepreneur of the year in finance. The young entrepreneur began working in Bradesco in the year 1969 as a clerk. Amador Agular established the company’s first office in the year 1943 in Merilla. Two years later, Trabuco decided to extend his services to the city where he worked at the company’s headquarters in Sao Paulo.
Pushed by his hunger for success, Trabuco continued growing and by the year 1984, he secured a position as the marketing director. In the year 1992 to 1998, Trabuco became the executive director and president of the Bradesco’s private pension company that was located in the city. One year later, Trabuco became the executive president and by the year 2003, he was appointed the president of Bradesco’s private insurance company. He held the position until his latest appointment.
The new successor was rumored to be similar with his predecessor due to similarities ranging from the use of discreet suits, silent, to the avoidance of outward showcase of wealth. Though his monthly wages were estimated to be $1 Million dollars monthly, the simple soft-spoken president never liked boasting about his wealth. However, even though he was assuming power, he was bound to face many challenges especially since the country was in a financial crisis.
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The level of activity in Brazil was decelerating rapidly, which therefore had a negative effect on the balance sheets. According to the estimates by one of the largest Swiss banks, Bradesco’s return to equity was estimated to be 21.3% in the year 2009 as compared to the year 2008 where it was registered a 23.4%. However, there was an additional problem for Trabuco whereby their new competitor, Itau Unibanco, had taken over their position in the ranking. This move by Unibanco provided Luiz Carlos Trabuco Cappi with a hard challenge in dealing with the problem.
With just R $ 422 billion worth of assets, Trabuco’s challenge was bound to be immense since their competitor had way over R $ 500 billion in assets. In an aim to becoming a multinational leader in the financial market, their competitor purchased most of the medium sized banks in Brazil, which led it to achieving the first spot in asset ownership. Nevertheless, with the assistance of Trabuco, it was reported that Bradesco was intending to open 211 additional branches.
Since Bradesco was not used to being second in the fight for financial market dominancy, the company’s board of directors did not take this move lightly. For this reason, Trabuco was provided with the mandate to regain the company’s ground and restore it to its former glory. Analysts revealed that according to Trabuco’s performance record, propelling the company to its former glory was possible to him. His exemplary works in his fields of work provided the, necessary confidence their clients required in achieving their former glory.
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