Sweetgreen is a model high-end salad chain. It’s affiliated with successful business owners, including Daniel Boulud, Danny Meyer and Steve Case. The company focuses on offering fresh, organic food to its customers. It operates in 40 different locations. Sweetgreen’s co-CEOs are Jonathan Neman, Nathaniel Ru and Nicholas Jammet. In an interview with Fortune, Nathaniel said that the company intends to build a meaning brand. Moreover, they want to serve better food to more consumers.
Ru also spoke about the role of tech in their business. He explained that they have relied on technology throughout their entrepreneurial journey. Sweetgreen has a website and mobile application. It makes a third of its transactions through these web platforms. Together with two of the company’s co-CEOs, Nathaniel Ru is thinking about ways of improving management. Sweetgreen values its customers, so the workers spend most of their time in the restaurants. This allows them to get close to the customers and understand what they need. Learn more: https://en.wikipedia.org/wiki/Sweetgreen
The trio started the company after realizing that there was a gap in the food industry that needed to be filled. They established their first restaurant after graduating from Georgetown University. Recently, they opened offices in LA. The food company doesn’t have a central office as Nathaniel Ru and his fellow CEOs intend to decentralize their business. He told Fortune that they don’t believe in big headquarters.
To conclude the interview, the interviewer asked Nathaniel about the hardest part of managing a business. He said that it took a lot of hard work to make Sweetgreen a successful food company. Nonetheless, the work can be overwhelming sometimes. So, it’s important to build a strong team as early as possible. Learn more: https://www.crunchbase.com/person/nathaniel-ru
About Nathaniel Ru
Nathaniel Ru is a young and charismatic entrepreneur. He’s one of Sweetgreen’s co-founders and co-CEO. He met his business partners at Georgetown University, where he was studying Finance. Mr. Ru graduated from college in 2007 with a Bachelor’s degree in Finance. After his graduation, he started Sweetgreen together with Nicholas Jammet and Jonathan Neman. His company sources its food products from local suppliers. It also embraces the idea of sustainability.
Sweetgreen’s first location was in Georgetown. Since 2007, the food chain has concentrated on expanding its boundaries. It has branches in 6 states. Nathan and his co-CEOs plan to open up more restaurants over time. They believe that everyone in the U.S. deserves to enjoy delicious and eco-friendly food. What’s more, they believe in providing healthy food that suits the budget and tastes of their customers. Learn more: http://www.businessinsider.com/sweetgreen-founder-interview-nathaniel-ru-2016-3