Laura Rea Dickey 06/21/2021_1

As a society, we have built a myth around our great leaders and entrepreneurs that it is their willingness to trust their gut instinct and follow their intuition that makes them successful. Some of the most famous quotes attributed to powerhouses like Steve Jobs, Oprah Winfrey and Richard Branson involve talking about their reliance on intuition in the decision-making process. Intuition is a helpful tool that can provide the hunch or spark that gets you on a certain path, but it is a mistake to base decisions on mere gut feelings.

The original Dickey Barbecue Pit opened 80 years ago in Dallas, Texas. Travis Dickey, the veteran of World War I, combined his love of the Texas grill with good conversation and bought a smoker and spent his days preparing beef breast, pit ham, and his wife Ollie, working at the counter, calling people, making sandwiches, and serving sides like grilled beans, potato chips, beer, bottled milk, and lemonade. His son Roland Jr. ran the family business in the third generation and took over the management of Dickey’s Barbecue Restaurant, Inc., in 2006.

Roland Jr. “s vision for the company was to set standards, and he knew that he needed someone with the pulse of the latest technology and marketing trends. He just happened to know exactly what qualities his wife Laura Rea would have.

Laura Rea Dickey is CEO of Dickeys Barbecue Restaurants, Inc. With over twenty years of experience in marketing and information technology, Laura is known for leveraging these skills to translate data insights into brand and business solutions. Laura earned her bachelor’s degree from Texas Christian University, a private college in Fort Worth, Texas. At the time, she was an up-and-coming marketing specialist who had worked with agencies on several national brand projects including Blue Mesa, Chick-fil-A, La Madeleine, American Heart Association, and W Hotels but was reluctant to make a career change.

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